Underswears

Branding, Illustration, Copywriting & Content Creation

Janet Bostrom runs Underswears as a feminist response to patriarchy’s lens of women’s bodies as purely sexual. She does this in the heart of Mormon country, Utah.

Sassy, boldly real, and clearly feminist, she needed a confident and clearly defined brand which consisted of clean-yet-quirky linear illustrations, a frank brand voice, and a lot of bal—chutzpah.

branding logo illustration line art monochromatic sassy funny comedic

The client had a vision of a gender-neutral figure, casual, but sassy. Having the logo form the ‘underwear’ creates such a bold statement about what she’s here to do, it worked perfectly.

logotype underswears funny sassy cursing playful brand monochromatic handwriting sketchy edgy design puree fantastico

Removing the figure creates an ambiguous shape that still works with the other element: a curse bubble!

A sassy candy heart pattern was created for use on packaging & social media.

 
sassy candy hearts illustration line art black and white monochromatic copywriting edgy branding pattern design
content creation typewriter font sassy copy edgy brand playful humor name generator branding

A set of fun posts were created for her to share her sassy & inclusive brand tone across Facebook & Instagram.

social media content illustration brand sassy edgy monochrome line drawing handwriting playful copy
sassy copy underswears social media content monochromatic typewriter edgy sassy copywriting branding

Not seeing the style you are looking for? Head on over to my Behance!

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