Ethical Influence Consulting

For political campaigns, nonprofits, advocacy groups, and corporate social impact teams.

In a world saturated with noise, disinformation, and manipulative tactics, it’s harder than ever to break through with messaging that truly resonates.

Ethical Influence Consulting helps you cut through the clutter with clear, compelling, and values-driven communication that not only informs but inspires action. By aligning strategy with integrity, we empower campaigns to motivate voters authentically and effectively.
That’s where we come in.

What is Ethical Influence Consulting?

Ethical Influence is the strategic use of messaging, visuals, and strategy
to inspire action while upholding integrity and transparency.

It’s about:

  • Crafting messages that cut through misinformation and confusion.

  • Building trust and credibility through honest, compelling storytelling.

  • Using inclusive, values-driven visuals to reinforce messaging.

  • Designing campaigns that activate, rather than manipulate, audiences.

  • Aligning policy, advocacy, and social impact initiatives with authentic narratives.

Why it’s essential for social good organizations especially now:

Unlike commercial brands, advocacy and nonprofit organizations need more than just visibility—they need trust, engagement, and action.

Ethical Influence Consulting ensures you:

  • Build Public Trust – Clear, honest storytelling fosters long-term support.

  • Mobilize Supporters Effectively – Persuasive messaging inspires meaningful action.

  • Navigate Complex Narratives – Address misinformation while staying mission-aligned.

  • Create Sustainable Impact – Ethical communication strategies enhance long-term engagement.

  • She really took the time to get to know our company's mission and culture and absolutely nailed a design that reflected our goals

    Megan Bennett Freeman

  • She's amazing and worth every penny she quotes you. And probably then some.

    David Zietz

  • Working with Jenny was super seamless and worry-free.

    Lauren Espejo

  • She always goes the extra mile, a crucial aspect if you are looking to innovate.

    Josep Molina

  • She is super responsive, very good at picking up on the brand and expressing it through her art, and met (or was ahead of) every deadline.

    Mackenzie Garritty

What We Offer

Ethical Messaging & Narrative Strategy

We help craft compelling, values-driven narratives that inspire action and build credibility.

  • Develop a core messaging framework rooted in ethics and persuasion.

  • Align messaging with audience psychology, values, and concerns.

  • Address misinformation with strategic narrative counter-messaging.

Strategic Campaign & Policy Alignment

We help ensure messaging is consistent, effective, and aligned across platforms.

  • Integration of storytelling across advocacy materials, press, and digital campaigns.

  • Ethical advertising and persuasion strategies tailored to social impact.

  • Holistic content strategy that maintains authenticity and integrity.

Influence & Persuasion Playbook

A customized, step-by-step guide to ensure ethical and effective communication.

  • Frameworks for social media, press, and advocacy campaigns.

  • Ethical engagement principles to mobilize audiences responsibly.

  • Storytelling techniques that blend language, visuals, and strategic framing.

Executive & Team Training

Equip your team with the skills to implement
ethical influence principles effectively.

  • 1:1 coaching or team-based strategy sessions.

  • Live workshops and interactive Q&A.

  • Ongoing support to refine messaging as campaigns evolve.

Conscious Visual Storytelling

We ensure that the images and visual assets you use reinforce your message’s credibility and impact.

  • Avoiding misleading or stereotypical imagery

  • Using diverse and inclusive visuals that complement your messaging

  • Aligning aesthetics with your brand’s core values

  • Ethical photo sourcing and custom visual storytelling strategies

  • Creating a seamless blend of imagery and copy for stronger storytelling

Retainer-Based Advisory

For organizations that need ongoing messaging strategy and refinement.

  • Monthly strategy sessions.

  • Storytelling and persuasion audits.

  • Real-time ethical influence guidance.

Outcomes & ROI

What You Can Expect

  • Stronger Public Trust – Messaging that builds lasting credibility.

  • Higher Engagement & Action – Ethical storytelling drives meaningful participation.

  • Strategic Differentiation – Stand out with clear, compelling, mission-aligned messaging.

  • Increased Support & Advocacy – Inspire action without manipulation.

Case Study:
Baremboim-Said Akademie

Working with the Barenboim-Said Akademie (BSA), we had the opportunity to co-create with a cross-disciplinary team across government officials and school administrators in creating a branded website that connected with a wide range of cultures.

Created with the German government as well as the team at Molina Visuals, we created a website that visually connected the utopic vision held by Barenboim and Said. The German funded university supports talented musicians from war-torn Middle Eastern countries.

The purpose of the school is not only to provide world-class education, but to enlighten and inform the students in the beauty and dignity of all cultures.

The language, both visual and verbal, are aspirational but practical, never mentioning outright that the vision is a supportive cultural environment for fear of any reprisals from governments towards the students’ and/or their families. Blue, reminding surrounding nations of Israel, was never used for similar reasons.

Design and the implications surrounding visual communication was very apparent within this project.

Pricing & Packages

Impact Package – $7,500

For organizations refining and expanding their messaging reach.

  • Everything in the Starter Package.

  • Full narrative & persuasion strategy development.

  • Campaign & audience alignment strategy.

  • Custom visual storytelling recommendations.

  • 2 additional strategy sessions.

Starter Package: $3,500

For organizations looking to establish an ethical influence foundation.

  • Messaging & narrative audit.

  • Core ethical influence framework.

  • Conscious visual storytelling guide.

  • 1-hour strategy session.

Movement Package– $15,000

For organizations seeking ongoing support and
high-level influence strategy.

  • Everything in the Impact Package.

  • Full campaign & advocacy communication playbook.

  • Visual asset review and recommendations.

  • 4 additional strategy sessions.

  • Monthly advisory and messaging refinement.

Custom Solutions

For larger campaigns and tailored strategy needs, we offer custom consulting and retainer-based advisory services.

Contact us for a personalized quote.