The Conscious Brand

Your clients are sick of the slick performance. They seek authenticity, transparency, and values-driven brands. Conscious brand storytelling helps small businesses build trust, stand out in crowded markets, and foster deeper connections with their customers.

That’s where we come in.

What is The Conscious Brand?

It’s all about connection

  • It’s telling & showing your brand story authentically

  • Showing up and connecting with your clients & customers
    through shared values and clear messaging

  • Helping you use visuals that reinforce your look, feel, & intention— and avoid anything complicit, harmful, or stereotypical

  • Nurture connection through long-term trust and loyalty

  • Skipping out on any manipulative or misleading marketing tactics

You’ve built your business, you know your values, and now you’re ready to elevate your brand’s communication and expression to match your mission.

Why it’s essential for small businesses; especially now:

Unlike large corporations, small businesses thrive on personal relationships and community trust. We need to know we’re supporting and endorsing the same values. We do this through our actions as well as our dollars.

What You Can Expect

  • You’ll gain stronger customer loyalty–
    This type of storytelling fosters long-term relationships.

  • You’ll reach higher marketing ROI!
    Authentic engagement leads to organic growth.

  • You’ll stand out amid a competitive market with a unique, values-driven approach

  • You’ll develop raging fans through brand advocacy.
    People share and support brands they trust.

Outcomes & ROI

This is for you if:

  • You have an established business and are ready to refine your brand’s messaging.

  • You need strategic guidance to align your visuals, messaging, and marketing efforts.

  • You want your brand storytelling to feel authentic, engaging, and purpose-driven.

  • You are committed to ethical, conscious marketing but need help executing it effectively.

  • You’re looking for professional support to ensure your message resonates with the right audience.

  • She really took the time to get to know our company's mission and culture and absolutely nailed a design that reflected our goals

    Megan Bennett Freeman

  • She's amazing and worth every penny she quotes you. And probably then some.

    David Zietz

  • Working with Jenny was super seamless and worry-free.

    Lauren Espejo

  • She always goes the extra mile, a crucial aspect if you are looking to innovate.

    Josep Molina

  • She is super responsive, very good at picking up on the brand and expressing it through her art, and met (or was ahead of) every deadline.

    Mackenzie Garritty

What’s in it for you:

Conscious Storytelling Strategy

We help you craft a compelling, value-driven brand narrative that integrates messaging, imagery, and strategy to connect deeply with your audience.

  • Identify your core brand story and purpose

  • Align messaging with customer values and ethical principles

  • Develop a storytelling strategy that integrates across all touchpoints

Strategic Brand Alignment

We ensure your brand’s storytelling is effective and consistent across all platforms.

  • Cohesive integration of messaging and visuals in branding materials

  • Ethical advertising and campaign planning

  • Holistic content strategy that aligns with your mission and values

Story-Driven Marketing Playbook

A step-by-step guide tailored to your business, ensuring consistency and impact in your marketing.

  • Framework for social media, website, and email campaigns

  • Ethical engagement principles

  • Practical storytelling techniques blending written and visual elements

Awareness & Knowledge Training

Equip yourself with the skills to implement conscious brand storytelling effectively.

  • 1:1 coaching or group training

  • Live workshops and Q&A sessions

  • Ongoing support and feedback

Conscious Visual Storytelling

We help you select and create images that reinforce your conscious brand narrative.

  • Avoiding misleading or stereotypical imagery

  • Using diverse and inclusive visuals that complement your messaging

  • Aligning aesthetics with your brand’s core values

  • Ethical photo sourcing and custom visual storytelling strategies

  • Creating a seamless blend of imagery and copy for stronger storytelling

Retainer-Based Advisory

For ongoing support and strategy refinement.

  • Monthly strategy sessions

  • Storytelling and visual audits and refinement

  • Real-time conscious marketing guidance

Case Study: Ringling College of Art & Design

The Admission’s Office of Ringling College of Art and Design was in need of a redesign for how they accepted students.

Originally happy with their 33% attendance rate, PF delivered a competitive analysis of other art schools at the same level and found that they were missing a huge opportunity. 

Research was handled by way of surveys and PF repositioned the acceptance notice as a gift; celebrating the newly-accepted student into the wonderful creative and collaborative world of the arts. 

To do this, we collected art work from current and past students, creating a sketchbook and poster encouraging and celebrating the unique legacy of artists, designed a brochure that provided necessary information to parents, encased in an envelope that created immediate excitement. 

The result was a boost in enrollment attendance to 77%, the highest the university had ever experienced in its 75 years. 

17 years later, the school still handles student acceptance in this way. The style and contents of the package are updated based on trends and necessity, but it’s always as a celebratory gift.

Ready to get going?