How The Magic Is Made

Creatives talk a lot about process, and for good reason. We want to know (and everyone else to know) the choices are being thought through and intentional.

This might be one of the only ways PF is like most design firms.

Our process involves two parts in the intake: questions & inspiration. Your input act as the ingredients to understanding your vision, your language, and how you want things to be expressed.

Then… we talk.

The process is essentially an ongoing conversation involving creative or strategic deliverables.

Psychographics vs. Demographics

Most firms use demographics, or the defining characteristics of a market or personas in that group.

Our focus is on psychographics, or to the attitudes, aspirations, and other psychological and emotional criteria.

We use design as a language in targeting the emotions, aspirations, and attitudes of our audience.

Anthropology + Design?

Anthropology and Design are two sides of the same coin. On one side, you have the culture that creates the stories, rituals, habits, and attachments in value—and on the other, you have the embodiment and expressions of them.

The Idea

The seed. The beginning.
The “Wouldn’t it be cool” moments.

Whether you know what you’re doing or you have the slightest inklings (or less), we help nurture, incubate, validate, and explore any and all ideas you’ve got, and we’ll even suggest a few of our own.

The Excitement & The Anxiety

You’re following through on your vision, but what paths do you take? We take into account who you are, what you want, and what that means to you to derive the answers.

Connection & Facilitation

We all work better together, and we source out the absolute best and brightest for all of our projects. Need something
but don’t even know what you need? Been there AND found a solution for it.

Emotional Cultivation

No positive solution was ever created from a negative mindset. From routine building to collecting an entire chorus line of internal and external support, we’ll find the best way for you to get your best work done while still maintaining your sanity in the process.

Strategic Foundations

The structure that helps support all of your other decisions: strategic building allows everything to be targeted around what you want to say, who you’re saying it to, and what that whole experience feels like.

Verbal Solutions

From business naming, taglines, your biography, client or customer pitches, your product descriptions; all of that pours into your brand messaging and helps
you feel seen and heard without even being in the room.

Individuals & Solo Businesses

• Therapists

• Coaches

• Podcasters

• Photographers

• Wedding & Event Planners

• Lifestyle Brands

• Accountants

• Equestrians making cookies for horses

• Lines of dog treats

• Fashion Designers

• Burlesque Dancers

• Aestheticians

• Innovative medical coops

• Directors

• Doctors

• Writers

• Artists

• Investors

• App Developers

Medium & Enterprise-Level Businesses

• POPSUGAR

• YardHouse

• 3M

• Subway

• Disney

• Frigidaire

• Prudential

• HSN

• American Greetings

• Charles Schwab

• Pandora Jewelry

• Breyers

• Old Navy

• DataStax

• Alaska Airlines

• Iris Technology

• Cloud Service businesses

• FinTech Startups

• Apps & SaaS

• Banks & Financial Institutions

• Juice Bars & Restaurants

• Doggy Daycares

• Nationwide Lines of Skincare

• Manufacturing Warehouses

• Emmy-Award Winning Production Companies

• Furniture companies

Organizations

• The German Government

• Ringling College of Art & Design

• Veteran’s Affairs

• California Institute of Technology

• Pierre-Boulez Saal

• Rundfunk-Sinfonieorchester Berlin

• Barenboim-Said Akademie

• Educational Nonprofits

• Television Shows

Can’t figure out how all of these things can come from the same place? Get a deeper dive into our approach.