Dr. Refund
Branding, Copywriting & Collateral Design
Dr. Refund is a new type of accounting firm: one that helps you get a handle on your taxes and your finances, but one that does it all online! Easy, friendly, and slightly silly, the tone of Dr. Refund is one of expertise with a healthy dose of humor.
The owners of Dr. Refund came to Purée Fantastico looking for a cartoon of a Doctor for their logo. I understood what they were looking for and shared an idea of using copywriting for the humor and keeping the logo clean and authoritative.
They loved the idea and the results speak for themselves! Your brand can be a composite of serious and humorous. It’s how we navigated the balance that met at the corner of professionalism and fun.
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