Cynthia Hoffman, MFT
Business Naming, Brand Identity, & Website Design
Cynthia Hoffman is a harm reduction therapist based in San Francisco. She helps people across all walks of life live in a healthy relationship with their choice of behaviors in a non-judgemental approach.
She needed a name for her practice, an elegant but honest brand, and a website to tie it all together.
youruletherapy.com
We only needed to explore one round of ideas to land on the perfect name. Focusing on the client’s need to feel in control of their life, their choices, and what works for them I suggested names around sovereignty. While it was the right idea, it was the wrong tone!
During the call to discuss her feedback, I threw out the idea “Why don’t we just do ‘You Rule’?” And the rest, as they say, is magical history.
Branding came just as easily. Focusing on elegance, honesty, and a non-judgemental space where people (even Cynthia!) could be themselves. We used a mostly monochromatic palette of purples, some beautiful hand drawn patterns, and a killer icon that visually represented her motto: No Mud, No Lotus.
Before:
Disorganized and unbranded, her website presented her as knowledgeable but her offerings were overwhelming and difficult to access.
After:
Clean, easy to read, approachable and elegant– Cynthia’s new website combines all of her expertise and offerings in a way that invites instead of overwhelms.
Not seeing the style you are looking for? Head on over to my Behance!