LINA
Branding System & Collateral Design
LINA is an innovative type of medical facility that allows multiple practitioners to co-work together, providing autonomy and agency for medical providers in New York City.
The founders of LINA came to Purée Fantastico needing a brand that anchored them in service as well as innovation.
The logo features differing shapes all signifying the various practitioners that can work together, and while they’re all different, each one is balanced as they’re connected to the space LINA provides.
Multiple locations means the brand had to account for neighborhood locations within the logo.
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