Film Work & Semiotics

 

Semiotics: The best kept secret in (intentional) media

We know that propaganda uses visuals and messaging to influence behavior and feelings.
Advertising uses a similar approach to influence behavior and purchasing. There’s an incredible opportunity to use the same methodology in an empathetic and ethically aware way.

Intentionally crafting with empathy, inclusion, and imagery, sequencing and messaging that supports these messages will make your stories and films richer, more symbolically grounded, and less likely to run the risk of woke activists burning down your dreams.

 
 
 

Cultural Viscera

Cultural Viscera is a self-propelled and self-funded research project that’s taken 15 years from concept to launch.  

Ultimately an intensely layered interactive experience, it explores the nature of design, film, and culture using Kubrick’s The Shining as an object model.

I’ve built an experience that allows users to walk through the film in an exploratory and hyper-contextualized way. 

Seeing all information presented (from the production choices, the costumes, the styling, the dialogue, the sound, and the sequence) as equal data provides people with the ability to understand design as a language. 

To complete this work, large format charts were made to break out the data, screens and an Invision prototype created, software built, 450k words of data written, and the experience launches 2023. 

 

Relevant Articles

Services:

Semiotic Curation within a given piece (film or story),

Clarity around themes and how to represent them visually, verbally, or structurally

Production Design & Direction,

Styling Direction

Sound Curation

Consulting & Translating between the team

Pitch decks

Storyboard & Sequencing

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